🎬 48-Hour Producer Intensive (2-Day Immersive)
TURN YOUR FILM IDEA INTO A REAL PRODUCTION
A high-energy, 2-day intensive for filmmakers who are tired of overthinking and ready to actually move forward.
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Dates: February 7th & 8th 2026 (Saturday & Sunday)
Time: 9am-4pm PST (6 hours each day)
Bonus Session:Â 3:30pm After Talk 30-Minute Session
Break: (2) 15-minute and (1) 30-minute breakÂ
DAY 1
Day 1 is about getting out of your own way and learning how producers actually think about projects before money, cameras, or crews get involved.
This day is less about “how films are made” and more about why some projects move and others stall.
DAY 1
Welcome + How Producers Actually Think
We set the tone, expectations, and how these two days will work.
This is not film school, this is how producers actually think.
What an Executive Producer really does (beyond the title)
How producers evaluate projects before money or attachments
What we won’t be doing in this class (no fluff, no film school)
DAY 1
Pitch Decks as Development Tools
Decks aren’t just for money.
How pitch decks help projects get picked up in development
What belongs in a deck at the development stage
How to use visuals to support clarity, not distract from it
Why strong decks make conversations easier
➡️ Outcome: You know how to present your project professionally without overproducing it.
DAY 1
Feature vs short vs series vs proof of concept
Why format determines budget, funding, and opportunity
Choosing scale based on reality, not pressure
➡️ Outcome: You know what you’re making and why.
DAY 1
How to Figure Out Your Film’s Budget
Before you ever open a spreadsheet. This is about understanding money, not line producing.
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We’ll cover:
How producers estimate budget based on story, scale, and format
What actually drives cost (locations, cast, time, logistics)
Why most filmmakers under-budget — and how that hurts development
How to talk about budget confidently even if it’s not locked
➡️ You walk away knowing:
A realistic budget range for your project
How to explain your budget without sounding unsure
What level of funding makes sense to pursue
DAY 1
Writing a Film Treatment That Actually Gets Read
Not a summary. A selling document.
What decision-makers look for in a treatment
How to tell the story clearly without over-writing
Common mistakes that get treatments skipped
How treatments support pitching and development
➡️ Outcome: You understand how to communicate your story like a producer, not a fan.
DAY 1
Money with Product PlacementÂ
Yes — this starts earlier than people think.
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We’ll talk about:
What product placement actually is (and what it isn’t)
When it makes sense to think about brands
How story and character drive placement opportunities
Why development-stage planning makes placement easier later
➡️ You’ll understand:
If your project is brand-friendly
What kinds of products naturally fit your story
How producers think about placement before production
DAY 1
The Core Development Documents You Actually Need
(Not everything. Just what matters.)
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We’ll break down:
Logline vs synopsis vs treatment
One-pager vs deck vs lookbook
When you need each document — and when you don’t
How documents work together as a package
➡️ Outcome: You stop overbuilding and start building smart.
DAY 1
Crowdfunding for Your Film
This starts way earlier than people think.
We’ll talk about:
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When crowdfunding actually makes sense (and when it doesn’t)
Why audience and clarity matter more than platform choice
How development decisions affect campaign success
Using crowdfunding as validation, not just cash
➡️ You’ll understand:
If your project is audience- and brand-ready
How crowdfunding fit into a larger strategy
DAY 2
Turning Strategy Into Motion
Day 2 is where the plan turns into motion. We break down how to pitch your project with confidence, how to approach funding realistically, and what actually needs to happen next to move from development into production. You’ll leave with a clear 90-day plan, real direction, and no more guessing.
DAY 2
Day 2 Reset + Day 1 Recap
Brief recap of Day 1’s key takeaways
Reconnecting clarity to execution
Aligning everyone before talking money
Addressing overnight questions or realizations
DAY 2
The difference between investors and sales agents
When sales agents make sense — and when they don’t
How packaging impacts financing conversations
What each party actually looks for in a project
Common mistakes filmmakers make when approaching money
➡️ Outcome: You understand who belongs in your funding conversation.
DAY 2
Sponsorships: how brands actually support projects
What sponsors want vs. what filmmakers assume
Grants: when they make sense and when they don’t
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➡️ Outcome: A funding mix that fits your project.
DAY 2
The Executive Producer’s role during production
Balancing creative vision with budget and schedule
Managing people, pressure, and conflict
Making decisions quickly without burning bridges
➡️ Outcome: Confidence in leadership, not chaos.
DAY 2
What chain of title actually is
Why it matters earlier than most filmmakers think
How rights issues kill deals late in the process
Simple steps to protect your project from legal trouble
➡️ Outcome: Your project is clean and protected.
DAY 2
Production Value: How Your Film Actually Looks on Screen
How producers think about production value vs. budget
When set design matters more than locations
Choosing the right camera for the project — not the fanciest one
How visual consistency affects perceived quality
Why bad production value kills good ideas
Common mistakes that make indie films look “cheap”
Where to spend money for the biggest on-screen impact
How early design and camera choices affect post-production
➡️ Outcome:
You understand how to make smart visual decisions that elevate your project without blowing the budget
DAY 2
Festival strategy and realistic expectations
When distribution conversations should start
Marketing from a producer’s perspective
Building awareness without wasting money
➡️ Outcome: You understand how films actually find audiences.
DAY 2
Development vs pre-production vs production
What needs to happen first — and why order matters
What can wait without hurting momentum
Common sequencing mistakes that cost time and money
➡️ Outcome: A clear, realistic path forward.
This is a working session for filmmakers ready to make real decisions.
About the 2-Day Immersive
Join award-winning Executive Producer Michelle A. Daniel for an intensive, hands-on virtual workshop designed to give you the tools, strategies, and confidence you need to start your career as a successful Executive Producer in the film industry.
Whether you’re an aspiring Executive Producer or an indie filmmaker looking to master the business side of filmmaking, this workshop will provide you with the skills you need to secure funding, manage production, and distribute your film like a pro.
This 2-day Executive Producer Intensive is designed to help you stop guessing and start moving your project forward with clarity and intention.
Choose the Right Project to Build First
Cut through the noise and decide which idea actually makes sense to move forward right now — and which ones to park without regret.
Position Your Project for the Real World
Clearly define your project’s lane (format, audience, purpose, and scale) so it’s legible to collaborators, sponsors, investors, and industry decision-makers.
Think Like an Executive Producer
Understand how producers evaluate projects, make decisions, and move ideas from development into motion.
Build a Legit IMDb Presence
Set up and use IMDb the right way so you and your project look professional, credible, and ready for collaboration.
Understand Funding From Multiple Angles
Learn how projects are financed through investors, sales agents, sponsorships, grants, and crowdfunding — and how to know which paths actually fit your project.
Work With Sales Agents, Investors & Sponsors
Know who to approach, when to approach them, and how to position your project so conversations don’t stall after the first email.
Make Smart Production Value Decisions
Learn how producers think about set design, cameras, visual consistency, and quality — and where to spend (or save) money to elevate your project.
Protect Your Project Legally
Understand chain of title and the legal basics that need to be locked before money, sponsors, or distribution come into play.
Plan Festivals, Distribution & FilmHub Strategically
Stop guessing. Learn how to approach festivals and platforms like FilmHub as part of a larger plan — not an afterthought.
Leave With a Clear Execution Plan
Walk away with a realistic roadmap and next steps so you know exactly what to work on after the Intensive.
Hi! I'm
Michelle A. DanielÂ
I'm Michelle A. Daniel. For the past 17 years, I've been crafting films independently and have been the Executive Producer for over 250 pieces on content. My films have been recognized at various film festivals, which is always a thrill. I'm passionate about every part of filmmaking, from developing short films to diving deep into shot lists. And yes, I can watch "Coming to America" countless times it's a classic!
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Most importantly, I love connecting with fellow indie filmmakers. Sharing what I've learned and hearing from others in the industry is incredibly rewarding.
FIND NEW OPPORTUNITIES
TODAY
Day 1 Only
Can't attend? Sign up and get the replay for 30 days!
$147
$97
By the end of Day 1, you’ll know:
What project you’re actually developing (no more guessing)
What format and lane it belongs in
How to estimate and confidently talk about your budget
How to write a treatment that actually gets read
Where crowdfunding and product placement really fit in development
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You’ll finally have a development plan that makes sense — not just ideas floating in your head.
💥 Early Bird — Day 1 Only
$97 (limited time)
Regular price: $147
Perfect if you need clarity before you move another step forward.
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👉 Secure your Day 1 seat
Day 2 Only
Can't attend? Sign up and get the replay for 30 days!
$147
$97Â
You’ll know:
How this project realistically gets financed
Who belongs in your money and sales conversations
How to think about production value and quality
How producers keep projects moving through the industry
Exactly what your next steps are
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No hype.
No guessing.
Just a clear path forward.
💥 Early Bird — Day 2 Only
$97 (limited time)
Regular price: $147
Perfect if you need clarity before you move another step forward.
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👉 Secure your Day 2 seat
Both Days
(Full Access)
Can't attend? Sign up and get the replay for 90 days!
$197
$147
Day 1 is about clarity.
Before money, before cameras, before crews — we slow things down just enough to make the right decisions.
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Most filmmakers don’t get stuck because they aren’t talented.
They get stuck because they never decide what project to push forward — or why.
Day 1 is where that changes.
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We focus on:
Choosing the right idea to start with
Figuring out what kind of project this really is
Putting the project in the right lane
Being honest about scale, budget, and expectations
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By the end of Day 1, things that felt tangled start to make sense.
You’re no longer guessing — you’re deciding.
Day 2 is about execution.
Once the idea is clear, the real question becomes:
How does this actually move forward?
Day 2 focuses on the real-world producer decisions that determine whether a project gets made or stalls in development.
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We talk through:
How projects are financed (investors, sales agents, sponsorships, grants)
How projects are packaged and positioned
How producers manage production and momentum
How production value, set design, and camera decisions affect quality
How films move through festivals, sales, and distribution
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This is the day where the fog lifts and the plan becomes real.
VIP Access –
Add-on Package
an't attend? Sign up and get the replay for 90 days!
$397
$297
This is for filmmakers who want real feedback — not just information.
The VIP Pass gives you access + accountability + direct guidance so you don’t leave the workshop wondering if you’re doing it right.
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âś” Full 2-Day Workshop Access
Attend both days live, plus replays if you can’t catch everything in real time.
âś” 1-on-1 Strategy Session (Private Call)
A dedicated one-on-one session with me to talk through your project — where it is, where it should go next, and what to stop wasting time on.
âś” All Class Documents + E-Books
You’ll receive the same development tools used in the workshop, including templates, guides, and reference materials you can keep using long after the class ends.
âś” Personalized Document Review + Feedback
I’ll review one full set of your development materials, including:
Pitch deck
Film treatment
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You’ll get clear, honest feedback on what’s working, what’s missing, and what needs tightening before you send it out.
Filmmakers who want personal feedback, not just general advice
Producers preparing to pitch, apply for funding, or move into development
Creators who want confidence before putting their project in front of anyone important
Michelle's Work
What Michelle Has Worked On!
Fantasia Barrino joins us on this episode of 'In This Room' in an open and vulnerable conversation about relationships. She reflects on the building blocks of self-discovery, healing, and the process of finding what you really want in life and love.
Headline Heat, Taylor Girlz drops by to set the record straight on some of BOSSIP’S most viciously hilarious headlines ever written about them, from Being taken seriously in the Music Industry, Viral Videos Challenges, Beef with Ex Member Tiny, and New Music!
'Healthy Her,' Lande Yoosuf recalls being diagnosed with fibroids in 2015. She made the decision to have a vegan diet and experienced relief from the pain of fibroids. Dr. Nakia Apeakorang, a Naturopathic Practioner and Acupuncturist, provides Black women with natural remedies to return your body to a state of balance and symptom reduction.
FREQUENTLY ASKED QUESTIONS
What is this Intensive Class about?
This is a 2-day Executive Producer Intensive for filmmakers who are ready to stop collecting information and start making real decisions.
We’re not just talking theory.
We’re working through:
Which project you should actually be building
How producers think about money, market, and execution
Sponsorships, investors, and sales agents (not just “funding ideas”)
Production quality decisions that affect your budget and outcome
How to move your project forward with clarity and confidence
You’re not leaving with notes — you’re leaving with direction.
How long is the Intensive?
The Intensive runs for two full days, approximately 6hours per day.
Each day is structured into focused working sessions with:
Teaching
Real-world examples
Practical frameworks
Live discussion and Q&A
This is a working environment, not a passive watch-and-listen class.
Who is this Intensive for?
This Intensive is for:
Filmmakers with ideas they’ve been sitting on
Writers, directors, and producers stepping into an Executive Producer role
Creators who feel stuck in development
Filmmakers who want to understand the business side without losing creativity
If you’re serious about getting a project moving, this is for you.
Is this hands-on or just lectures?
This is hands-on.
We’re actively:
Breaking down projects
Walking through decision-making frameworks
Mapping real next steps
Talking through real-world scenarios producers face
You’ll be thinking, adjusting, and clarifying — not just listening.
The Intensive is designed as a two-day experience.
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Day 1 = clarity and foundation
Day 2 = execution and industry strategy
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You can attend one day if needed, but the real value comes from completing both and seeing the full picture.
The VIP Access package ($197 or $297) includes:
What will I leave with at the end of the two days?
By the end of the Intensive, you’ll have:
A clear project focus
A realistic production and execution path
Clarity around funding, sponsorships, and sales agents
Stronger confidence in your producer decisions
A next-step plan that actually makes sense
No more “what do I do now?” energy.
What if I can’t attend the full Intensive live?
All registered participants will receive access to the replays.
Live attendance is encouraged because of the interaction and energy, but you won’t miss the content if you need to watch later.
Yes.
Replays for both days are included so you can:
Rewatch sessions
Review concepts as you build
Move at your own pace after the Intensive ends
Is this for beginners?
You don’t need industry credits — but you do need intention.
This Intensive is best for filmmakers who are:
Ready to commit to a project
Willing to make decisions
Open to shifting how they think about producing
If you’re just casually curious, this may not be the right fit.
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